Apple's 'Get a Mac' Campaign - Softpedia

Apple's 'Get a Mac' Campaign - Softpedia: "Apple has taken a new approach to marketing its Macs, with the new 'Get a Mac' campaign.

The new 'Get a Mac' section on the Apple web site replaces the old 'Switch' section, listing the reasons why a Mac might be better suited for you and your work, while also listing the old myths about Macs and why they are just that... myths.

In addition to the 'Get a Mac' section, Apple has also rolled out new 'Get a Mac' adds. The adds cover several topics and are named 'Viruses,' 'Restarting,' 'Better,' 'iLife,' 'Network,' and 'WSJ.'

With all the delays that keep coming up, and Vista still being too far on the horizon, and the growing mindshare as a result of both the iPod, iTunes, iTunes Music Store combo and Boot Camp, Apple seems to be set on turning that mindshare into market share and selling more Macs."