Watch Out Google and Yahoo, the Future of Online Advertising Is Microsoft! - Softpedia

Watch Out Google and Yahoo, the Future of Online Advertising Is Microsoft! - Softpedia: "Microsoft is the future of advertising. I can go ahead and say that without blinking an eye. It is in the process of redefining what it means to have interactive advertising. Imagine this. You're watching a rerun of Friends or Entourage and you want to know what Rachel's wearing, or you want to know what jersey Turtle has on and all you'd need to do to find out is to click on it. That's right, if you're watching an online movie or TV show, all you'd have to do is click on the item to see detailed product descriptions and information on where the products can be bought.

This revolutionary advertising technology is actually called the Microsoft adCenter Incubation Lab (adLab). It was unveiled from REDMOND, Wash., on Jan. 13 to the public. It's a combination of MSN's adCenter and Microsoft Research which is in fact a state-of-the-art lab in Beijing with a 'mission to research and incubate advanced technologies for MSN's adCenter' according to Microsoft. More than 50 researchers are working on this latest project that plans to emphasize Microsoft's already stated goal of competing in the online advertising market. "