HP No More Blu, But Also HD DVD - Softpedia

HP No More Blu, But Also HD DVD - Softpedia: "HP (Hewlett Packard), the world's second largest personal computers manufacturer, announced that it will change its next generation DVD format support politics, becoming neutral. Therefore, HP will sustain both HD DVD and Blu-ray. The company made this decision following Blu-ray's denial of embedding the iHD technology in its discs.

Aiming at the "enemy's camp", HP stated that the HD DVD format is more cost efficient than Blu-ray. Also, joining the HD DVD Promotions Group and continuing the collaboration with Blu-ray Disc Association will allow HP to be better positioned on the market, offering competent solutions for the consumers.

Because HP exclusively supported the Blu-ray format in the past, the company asked BDA (Blu-ray Disc Association) to adopt in the new format two new technologies, namely mandatory managed copy and iHD, which were already included in the HD DVD format.

BDA accepted to include in its format only the mandatory managed copy technology, which allows consumers to legally copy video content from the disc. The iHD technology allows content providers to offer a higher level of interactivity. Moreover, iHD enables users to record HDTV programs and to move the digital content over many devices in a house."